Strategy and Innovation
Innovating For Our Mission – Health for All, Hunger for None
At Bayer, our mission of “Health for All, Hunger for None” drives our commitment to addressing societal and environmental needs through research. With a focus on healthcare and agriculture, we are dedicated to developing innovative solutions that make a tangible difference in the world.
Our broad approach to driving innovation includes:
• Research and development focused on unmet needs
• Open innovation initiatives that foster collaboration
• Strategic partnerships aimed at sustainable agriculture solutions
We strive to make a positive impact on society and improve the lives of people around the world. Whether alone or in collaboration with our strategic partners, we are relentlessly working to find solutions to some of the greatest challenges in our world.
Investing in the Future
Our dedication to the Bayer mission is reflected in substantial investments in research and development, which fuels ongoing innovation across agriculture, pharmaceuticals, and personal health.
Crop Science
At Bayer, we appreciate that every field is unique, and farmers require solutions tailored to their specific challenges to optimise their yields. Our focus is creating innovations that are adaptable to each grower's needs and can function as systems fine-tuned to the particular demands of their fields—from high-performing seeds at planting to crop protection and digital tools used for daily field management.
With our industry-leading investment in research and development, along with a commitment to delivering digitally enabled tools to address the individual requirements of growers globally, we are poised to bring cutting-edge technologies and next-generation solutions to fruition.
Regenerative agriculture begins with a dedication to innovation. Our R&D priorities are driven by farmers' needs for integrated, effective solutions that help them combat crop threats and maximise productivity, all while reducing environmental impact and enhancing farm productivity worldwide.
Find out more about Bayer Crop Science in the UK here.
Consumer Health
Consumer health innovation takes many forms. It may eventually appear as a new product on a shop shelf, but it can also involve creating new ways for people to understand their own health. The most impactful human-centred innovations always begin with a deep understanding of people's unmet needs, applying the principles of science-led self-care.
At Bayer, we design self-care innovations with the whole person in mind. Supporting individuals on a journey of discovery and awareness of their bodies, symptoms, and empowers them to make more informed choices to manage their health.
We are continually pushing boundaries, and our portfolio includes some of the top brands in healthcare. You will find our products in women's health, analgesics, digestive health, skincare, nutrition, allergy and foot care.
Pharmaceuticals
Our products and services are designed to help people and the planet thrive, supporting efforts to overcome the major challenges presented by a growing and aging global population.
At Bayer UK, we are dedicated to developing healthcare solutions that benefit patients, the NHS, and the clinical community through ongoing research and partnerships aimed at maximising clinical value and advancing treatment approaches in the fields of Cardiovascular, Women’s Health, Ophthalmology, Oncology and Radiology.
A New Bayer
In 2023, we started redesigning Bayer around our mission: Health for all, Hunger for none. That began with an overhaul of our operating model to better align with a fast-paced, ground-up approach to innovation and commercialisation.
We believe that innovation happens in the space between what’s needed and what’s there — not on an org chart. We’re putting an end to the hierarchical model and putting more power in the hands of our people. What does that mean? We’re reimagining every process, project, and role in the company driven by three key priorities:
/// Focusing everything on the mission
/// Advancing world-leading innovation
/// Delivering a superior financial performance
Follow our progress as we embark on this exciting journey.
Building Teams Around the Customer, Not the Boss
Traditionally, teams in large organizations are focused on things like annual budget requests. We’re redesigning our teams around what customers need today and tomorrow. By the end of 2024, our Crop Science division will have 450 customer teams up and running. Early reports indicate a 20-minute increase in time spent with customers per day.
Bigger Innovation, Shorter Timelines
Team Bayer is full of ideas on how to help farmers, patients, and consumers. We want to turn these ideas into solutions, faster.
Picking up the Pace of Progress
Instead of long planning cycles, our new model is built on rapid 90-day cycles, with a bias for action. We see the potential to accelerate our biggest projects by working in three-month rhythms, assessing progress and reallocating resources along the way.
COR-OTH-GB-0062 / April 2025