Earlier this year, we launched Berocca Immuno Effervescent Tablets, our new nutritionals product packed with 10 immunity vitamins and minerals: D, C, A, B6, B9 and B12 as well as zinc, copper, iron and selenium, which each help support your normal immune system function.

To shout about our product launch, we enlisted the help of celebrity chef and personality, Gino D’Acampo to reach his engaged fan base with a lively video on social media. Gino understands the importance of a healthy, balanced diet. This, alongside his humorous, tongue-in-cheek personality, made him the perfect fit for our equally tonally playful and energetic brand.

Already a fan of Berocca, Gino gives us a glimpse into his task-ridden birthday activities and how he prepares himself for whatever life throws his way, which includes drinking a glass of Berocca Immuno with his breakfast.

Gino is a well-known face amongst our target audience, 40–55-year-old females, but is also known by many due to his infectious, fun character and his various television appearances and shows.

You can watch the video via our LinkedIn post – here