Rennie, a heartburn and indigestion brand, has invested in a fresh advertising creative showing consumers the product efficacy and portability in the moments when they need it.

Devised by creative agency Mullen Lowe London, the new ‘Have The Rennie Ready’ platform and integrated marketing campaign seeks to broaden mass consumer appeal and drive greater brand awareness to support the total category.

The message of ‘if heartburn hits, have the Rennie ready’ highlights the product’s speed to work (gets to work in 60 seconds to neutralise excess acid) and convenience (on-the-go tablet format allows you to readily use it at the moment when heartburn and indigestion strikes).

The four advertising creatives zoom in on common, relatable life experiences when heartburn may occur. In line with Rennie’s brand tone and identity, a dry and witty sense of humour is injected into each storyline to convey both the emotional and physical disconnect that can happen when suddenly suffering from heartburn. The end of each creative shows how Rennie can help heartburn sufferers show up and be present in the moment.

“For over 90 years, Rennie has been offering fast, effective yet convenient heartburn and indigestion treatments. This new positioning reflects our brand identity and goals to drive greater brand recall and awareness. This marketing ambition ties in with our commercial efforts to continue to grow the brand, with the intention for this campaign to be rolled out across other markets very soon,” says Annabelle Stitt, Senior Brand Manager for Rennie, Bayer Consumer Health UK.

The UK wide campaign is now live and will run through into 2025, reaching millions of consumers via various media channels including TV, radio, video on demand, Amazon prime video, YouTube, Facebook and Instagram. This will be carried out through the support of our valued agency partners: Essence Mediacom, Oliver Marketing and Brands2Life.

For more on Rennie, visit www.rennie.co.uk.

Rennie Peppermint for heartburn relief. Always read the label