Berocca®, the expert nutritional supplement brand by Bayer Consumer Health, has launched a new product innovation exclusively via Amazon This Black Friday (24th November 2024) called Berocca® Mind – with extract of Spanish sage to support memory and mental performance, helping you take on the mental challenges of your day.
This new addition to the UK range is a dedicated offering for those seeking to support cognitive performance.
Designed to support you every day, the effervescent tablets are also packed with 12 essential vitamins and minerals, including all eight B vitamins (B1, B2, B3, B5, B6, B7, B9, B12), magnesium, which helps to reduce tiredness and fatigue and zinc and iron, which contribute to normal cognitive function.
Available in two fruity flavours - Berry and Lemon - consumers can readily integrate it into their daily routine by taking one tablet a day with a glass of water, which is free from sugar, caffeine, artificial colours and flavours and is suitable for vegans. MRRP £9.99 for 15 effervescent tablets*.
“The launch of Berocca® Mind is a game-changer for the Berocca brand” says Rebecca Huda, Brand Lead for Berocca at Bayer Consumer Health UK. “With our unique formulation, we want to provide consumers with the nutritional supplementation they expect from Berocca but with the additional benefits from this unique formulation containing the herbal extract of Spanish sage.”
Mike Knowland, General Manager for Bayer Consumer Health, Northern Europe, says: “Berocca® Mind stands out within the competitive VMS landscape due to its unique ingredient formulation, proposition and commitment to quality. It has been thoughtfully developed to meet the specific needs of consumers, particularly those experiencing increased mental demands. This new addition to the Bayer Consumer Health portfolio offers greater consumer choice when it comes to taking care of their health and wellness and supports to empower more people in society to adopt a ‘prevention first’ mindset when it comes to their personal health.”
For the first time in the VMS category in the UK, Berocca Mind features an on-pack accessible QR code that optimises both the user and retail experience. The new style of QR code, developed by GS1 who maintains the industry standard for barcodes, offers the same functionality as barcodes at checkout but can also be scanned using a smartphone to view further product information. Scanning the QR code will open up an augmented reality (AR) experience enabling shoppers to learn more about the brand new Berocca Mind offering and its benefits.
GS1 UK CEO Anne Godfrey says: “Our partnership with Bayer Consumer Health in the UK demonstrates the power of connecting physical products to the digital world, giving businesses the power to provide the detailed product information consumers are increasingly demanding. The use of QR codes powered by GS1 has the potential to shape the future of retail, ushering a new era of transparency that not only elevates the user experience but also redefines consumer health and wellness.”
Bayer has also partnered with Zappar to implement their accessible QR technology so that consumers who are blind or partially-sighted can more easily identify the product on shelf and receive valuable product information via the Zapvision, Seeing AI, or Envision app screen reader.
Following the Amazon launch on 24th November 2024, new Berocca Mind will be available across other major retailers and pharmacies in Q1 2025.
For more information, including product details and purchasing options, please visit www.berocca.co.uk
Ends
For more information and/or images, please contact Reena Bajwa,
Business Partner, Media Relations at Bayer Consumer Health UK: reena.bajwa@bayer.com.
*Pricing is at the sole discretion of the retailer
About Berocca®
Berocca® has been at the forefront of health and wellness for years, empowering individuals with the energy and nutrients they need to thrive. With a commitment to innovation and quality, Berocca® continues to expand its offerings to meet the evolving needs of consumers.
About Bayer
Bayer is a global enterprise with core competencies in the life science fields of health care and nutrition. Its products and services are designed to help people and the planet thrive by supporting efforts to master the major challenges presented by a growing and ageing global population. Bayer is committed to drive sustainable development and generate a positive impact with its businesses. At the same time, the Group aims to increase its earning power and create value through innovation and growth. The Bayer brand stands for trust, reliability and quality throughout the world. In fiscal 2020, the Group employed around 100,000 people and had sales of 41.4 billion euros. R&D expenses before special items amounted to 4.9 billion euros. For more information, go to www.bayer.co.uk.