Mike Knowland, Commercial Lead for the UK business at Bayer has been appointed by PAGB as its latest Board Member.

Mike has held various senior commercial, marketing and supply chain directorship roles at large multinational organisations including Unilever, Philips and Coty before joining Bayer as Sales Director in September 2019.

The new appointment supports Bayer’s global mission to achieve ‘health for all, hunger for none’ and its ongoing efforts to tackle fundamental areas of sustainability both globally and locally. This includes impacts on the environment and society, with an emphasis on the importance of self care.

PAGB, the consumer healthcare association, represents the manufacturers of branded over-the-counter medicines, self care medical devices and food supplements in the UK. It ensures best practice throughout the industry by overseeing self-regulation in advertising of consumer healthcare products. As the expert voice of the consumer healthcare industry, PAGB works with and on behalf of its member companies to empower self care. PAGB’s strategic priorities to 2025 include addressing the ongoing impact of EU exit and supporting innovation in digital health.

Michelle Riddalls, CEO of PAGB, says: “We are delighted to welcome Mike Knowland to the PAGB Board. He brings a wealth of commercial experience and insight which will be enormously valuable as we work towards the key goals set out in our strategy to 2025.”

Mike Knowland, Commercial Lead at Bayer Consumer Health UK comments: “I am looking forward to working with the PAGB on pressing topics to support positive industry changes, especially on our post-EU exit strategy, environmental sustainability and self care.”

“During the global pandemic we saw how essential it was to have the right self-care solutions at home and that a practical approach to self-care can help mitigate overburdened healthcare systems today and make them more sustainable in the future. Ensuring that people are equipped to self-care and that they can work with a health system designed to support them in doing so is essential to ensuring everyone has the opportunity to lead as healthy a life as possible.”

The Bayer consumer health portfolio encompasses brands including Rennie, Canesten, Sanatogen, Berocca, Clarityn and Bepanthen.