Shining alongside this success, a further three awards have been picked up by some of its hero health care brands: 

• Rennie for Best OTC Audio-Visual Advertising 

• Canesten for Best OTC Digital and Mobile Campaign 

• Berocca for Best Niche OTC Marketing Campaign 

The OTC Marketing Awards are the 'oscars of the industry', celebrating the achievements of those making important contributions to the British OTC landscape. 

As great supporters of self-care, these coveted awards recognise and applaud the sheer talent, drive and determination behind our Bayer Consumer Health team to deliver outstanding marketing campaigns that will truly resonate with our consumer and healthcare professional audiences.  

Through our sustainability goals that drive societal-impact focused work and the purpose behind our portfolio of consumer health brands we believe we can truly make a difference in advancing self-care.  

Four more entries have also been ‘Highly Commended’ for delivering outstanding work in the following categories:  

• Canesten for Best Big Budget OTC Marketing Campaign 

• Rennie for Best OTC Social Media Campaign 

• Rennie for OTC Brand Revitalisation of the Year  

• Special Award for Best Covid-19 Initiative by an OTC Company 

More details can be found here: https://pharmaintelligence.informa.com/events/awards/otc-marketing-awards-2021/winners-2021