Bayer’s Canesten is working with the UK’s leading gynaecological cancer charity called The Eve Appeal and its annual ‘Get Lippy’ Project to help fund vital research and raise awareness to help people with their gynaecological concerns.
Every May the charity joins forces with some of the UK’s leading health and beauty brands to ‘Get Lippy’ about gynaecological cancer. It invites shoppers across the UK to get involved by buying a participating product, online or in store, to help support its work in trying to stop gynaecological cancers before they start.
Throughout May 2023, for every Canesbalance product sold in Tesco stores nationwide, 10% of the price will be donated by Bayer Consumer Health to the charity.
Canesten is on a mission to help free people from shame and discomfort by empowering people with greater knowledge to understand their body better and have the confidence to look after their intimate health. Reflecting the brand’s social purpose, Canesten is supporting the Eve Appeal in making the brand and charity’s joint ambition to break social taboos surrounding gynaecological and intimate health a reality. So that everyone knows their anatomy, what’s normal for them and will be able to spot when something might be wrong. So that no one grows up feeling too ashamed to seek medical help when they need it.
This year Get Lippy will be asking supporters, celebrities, politicians, healthcare professionals, beauty bloggers and members of the public to share their ‘Younger Selfie’ and what they wish they’d known about gynaecological health when they were younger. Ambassadors include GP Dr Bella Smith who specialises in women’s health and Karen Hobbs who used to run the Ask Eve nurse service at The Eve Appeal. They have both produced videos with Canesbalance as part of the project.
The Eve Appeal is the only UK charity raising awareness and funding research into the prevention and earlier diagnosis of all five gynaecological cancers- ovarian, womb, cervical, vaginal and vulval. It was set up to save lives by funding ground-breaking research focused on developing effective methods of risk prediction, earlier detection and screening for these little-know and under-funded cancers. The world-leading research that it funds is under a clear vision; a future where gynaecological cancers are diseases of the past.
You can find out more about the initiative and how to get involved at www.getlippy.org.uk and www.eveappeal.org.uk