Our intimate health education programme ‘The Truth, Undressed’ has been recognised and rewarded once again – this time, at the Purpose Awards – winning ‘Best Health Cause Campaign’ in the Collaboration category, plus a high commendation for ‘Best Health Cause Campaign’ in a separate Brand category.
Since launching the initiative in July 2022, the UK’s Canesten team has scooped up an incredible nine industry awards for this impactful work, including Brand of the Year at the OTC Marketing Awards and a prestigious Webby advertising award. The multiple accolades for ‘The Truth, Undressed’ reinforce the importance and impact this ongoing initiative has on making societal change. At Bayer Consumer Health, we put the consumer at the heart of everything we do and this underscores our commitment within Canesten’s brand purpose to help set people free from the shame and discomfort when it comes to intimate health.
Supported by industry-leading brands PRWeek, Campaign and Third Sector, the Purpose Awards recognise campaigns that use creative ideas successfully to further positive causes.
This all could not happen without the support of our creative agency partners, Analog Folk and Evoke Mind+Matter. You can find details of all our wins achieved below:
