Recycling scheme for medicine blister packs now in Superdrug

Celebrating recycling week 2021, Bayer Consumer Health team is proud to announce their involvement in a recycling scheme for medicine blister packs.  Working in partnership with Superdrug, this scheme helps tackle challenges for ‘hard to recycle’ materials, such as PVC.

Recycle your blister packs at Superdrug!

With support from familiar household brands, including Rennie, you can now go to Superdrug and recycle empty medicine blister packs into dedicated recycling bins so blister packs don’t end up in a landfill for decades, or even centuries, to come.

At Bayer Consumer Health, we are working to find solutions to complex recycling challenges.  Brands with medicine blisters are made of PVC, which is not a commonly recycled material because it has very limited uses once recycled. PVC features technical properties which are difficult to replicate by alternative materials, the job of blister packs is to be durable and protect medicine from contamination.

We are continuing to evaluate other packaging methods with TerraCycle an innovative company offering recycling solutions for almost every form of waste, including hard-to-recycle materials.  This takes time and we are continually investigating ways to make an impact more quickly.  Our collaboration with TerraCycle moves us closer to realising the Bayer global vision:  To achieve 50% less environmental impact of packaging.