Digestive health brand Rennie Celebrates its 90^th Anniversary with a Consumer Giveaway

To celebrate its ninetieth birthday, Bayer’s Rennie, the UK’s No. 1 selling Heartburn and Indigestion tablet brand¹, has teamed up with OpenTable, the world’s leading provider of online restaurant reservations, to launch a giveaway whereby consumers can enter their flirtiest chat-up lines for a chance to win a slap-up meal for two at a top UK eaterie.

Building on the success of Rennie’s award-winning* ‘Fall Back In Love With Food’ campaign launched in March 2020 and its subsequent brand marriage with Tinder in October 2020, this unique collaboration continues to reflect Rennie’s brand purpose to help the nation to enjoy food without the fear of heartburn.

With flirty tag lines within the creatives including ‘you’ve stolen a pizza my heart’, the digital-first activation adopts a light-hearted tone with a playful and tongue-in-cheek humour to reflect the brand’s personality and resonate with its audience. The giveaway entry mechanic also prompts direct consumer participation. The activation is being amplified across social platforms, utilising a series of compelling media creatives to drive further brand and campaign awareness.

Amy Wakelam, Brand Lead at Rennie comments: “While many of us have now gone back to eating out again, the concept of ‘Falling Back In Love With Food’ allows us to remind consumers that Rennie is here for those uncomfortable moments post food indulgence. By teaming up with OpenTable, we are able to give consumers a special meal out and at the same time, celebrate Rennie’s ninetieth year.”

To view the campaign and enter into the giveaway, click here: https://blog.opentable.co.uk/c/rennie-giveaway/ More more information on Rennie, visit www.rennie.co.uk

Data sources:

1IRI Unit Sales Data (4th Sep 2021). To verify contact consumerhealthuk@bayer.com.

*Diamond SABRE Award winner in the Consumer Health category — 2020–2021 EMEA SABRE Awards.

About Rennie: 

Rennie is part of Bayer Global’s consumer health brand portfolio and is the UK's No.1 selling Heartburn & Indigestion tablet brand. With a pleasant taste and 90 years of experience, Rennie provides fast, effective relief from heartburn and indigestion by simply turning excess stomach acid into water and other natural substances. Rennie acts directly on the cause of the problem, which is the acid in your stomach and works physically rather than by entering the bloodstream. Always read the label.

For further information, visit the Rennie website: www.rennie.co.uk / www.bayer.co.uk

About OpenTable:

OpenTable, part of Booking Holdings, Inc. (NASDAQ: BKNG), powers reservations for the hospitality industry. OpenTable’s software seats more than 1 billion people per year and helps more than 60,000 restaurants, bars, wineries and other venues attract guests, manage capacity, improve operations and maximise revenue.